Trendwatching

* The use of trends helps to determine the demand for products / services / team motivation in the future and prepare for it in advance. Trendwatching will identify promotion drivers that will help you win in the competition and understand the reasons for stagnation (if any). Dialogue with the leader helps to reveal the internal resources of the team/business/product.

Use of public tools for business/product/team development and trends, global or in a specific industry. Initially, it is always individual work with the leader of the top team, and then – with the team itself.

ASK A QUESTION

for the leaders and teams

Trendwatching

Key Tasks of Trendwatching

Identify relationships between changes in society and business/product/team – implementing solutions with consideration of trends

Adapt existing products to trends

Forecast of the market situation for the next 5-10 years

Develop the "thinking out of the box" skill

Help the team generate ideas based
on current trends

See free niches for development

Develop HR brand

Trendwatching

Become a leader in innovation
and create products of the future

Become more modern, meet market conditions

Harmony of Process and Result

During sessions in a confidential atmosphere, the coach helps to expand the horizons of thinking for a new perspective on tasks and business

Goal and task setting, trend selection, and choice of working tools

Meeting the Leader

Adapting the event to a specific business considering the trends

Process

The client receives an assessment
of the prospects for implementing innovations and a plan for it

Result

Examples of Completed Projects

Social Project
"Fairytales by the Fireplace"

"Fairytales by the Fireplace" is a project created for regular communication and friendship between grandparents from nursing homes and children.
The main task is to establish communication between generations, to change the attitude towards old age among very young, young and middle-aged generations.
Mission: changing society's attitude to the problem of aging through raising children in love and acceptance of older people, regardless of their physical or psychological condition.

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Author's course
"Old Age, Aging and Empathy"

A course on the features of aging and the interaction of generations
Course goals:
• To form the skill of understanding older people, to see their moods and states.
• To form the skill of respectful communication with older people.
• To show that the older generation has capabilities (physical and mental) that are different from those of other adults.
• To expand the knowledge of students, and through them adults, about such concepts as "old age", "dementia".

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Reviews

Hello Natalia! I think our meetings were very helpful. At the initial stage, the tools that you gave me through MIRO helped me to better understand the target groups of our events and services, it became clear that with the heterogeneity of events and their reach to clients, the backbone of the audience has a similar profile. It helped as a result in the communication strategy, now this approach is already confirmed by practice. Expert knowledge on my requests was very interesting, among the most important was the fact that the leader of an organization in a small business is a B2B manager, which depends a lot on her reputation and communication. This is important. In general, it was very interesting to communicate with a very tactful, attentive and intelligent person who has tremendous experience in entrepreneurship and social entrepreneurship))
Leonid Tarasov
Natalia, good afternoon! It's time to write a review.
The meeting was very helpful. With the help of your questions, I planned the launch of the course, prescribed all the possible scenarios for the development of events. Even despite the fact that urgent, but not important tasks made adjustments to the start of the project, the created plan helps to keep the focus and certainly not be afraid to start. Thank you very much. Taking care of myself, I postponed the launch to March. There I feel more comfortable preparing a high-quality, well-thought-out product without stress :)
I wrote to Natalia, as always in the night, "Natasha, how many more reviews and awards do I need to believe in myself?" It is strange, how a bunch of cases and self-doubt can be connected. In my case, it is directly connected, because the tasks are not closed. This is what Natalia got out of me in a few minutes. Initially I turned to Natalia to facilitate the whole team, but now it became clear that facilitation is needed only after these tasks are completed.
@olgavolyk.design
- Natalia in 1 day helped me formulate what I had been trying for several months
- The task of the coach / facilitator is to create conditions so that the leader / team has clarity and understanding of the next step
- I rarely have doubts about where / how to go. But without team interaction, there is no sense in all of it)))
Facilitation is a great tool to get the whole team together
1. I understood "where we go" and 2. I formed my own "how to get there"
@oxana_romanchuk
Coaching session with Natalia is 🔥 I recommend it to everyone!
And although the coach does not act as an expert at the session and does not give advice, it is important for me that Natasha is an expert, a practitioner, a successful entrepreneur. Thank you! It was great experience!
@nina_oknyanskaya
Natalia, good afternoon, once again, I am infinitely grateful for today's session, the result is much higher than expected, in my head and on paper there was a plan not just for actions to achieve what I wanted in life.
It's good when you know your path for sure, but what if many roads and paths are open for you? In this situation, I have anxiety, panic and fear of making a mistake! And how good it is that I have friends, a mentor and the coolest coach Natalia Peryazeva. She asks the right questions very clearly and allows you to see exactly your path of development, career path or a solution of a difficult problem. I had a problem that I did not want and resisted with all my being, serious financial analytics. We analyzed the reasons for my not wanting, identified motivation and built prospects for a phased development plan in this area.
Alena Divnogortseva
It can be said that the shyness to speak was gone. I really liked the first task, the list of values-method of Thomas Leonard. I made a conclusion for myself after the training: there is something to work on; having achieved a positive result in a certain area of activity, you should not stop, you need to develop further! Honestly, I really liked the training, it was positive event with a light wibe, very useful, you can really overcome some of your inner fears)! In general, everything is super!

FAQ

Why does business need trendwatching?

It helps to consider the qualities that will be in demand in the near future and in the distant perspective in business / product / team. This approach takes into account the influence of internal and external factors, helps to anticipate competitors, discover free niches, directions, and growth points.

What are the main trends right now?

Changing attitudes towards age and aging, friendly relations within the team, collaborations and unification of business systems, digitalization, the emergence of corporate psychologists and coaches, a lot of time is devoted to the employees' mental health, and much more.

Qualification Confirmation

Education

Open European Academy of Economics & Politics - Mini MBA

Moscow School of Business "SKOLKOVO"

Sweedish Institute Management Programme

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