Motivational sessions for students choosing their path or pre-pensioners on the verge of restart, corporate conventions or professional conferences where a new look at familiar things and an emotional charge to exit the routine are required. These are the best venues where together we can slightly change the future for the better. We will talk and reflect on the characteristics of different ages as applied to the profession, to develop business empathy, but the main thing is to apply the acquired knowledge in everyday work and life. A separate topic is devoted to ageism in various forms and the strengthening of ties between generations.